The Theory
Originally in SEO, before hummingbird, back when Google didn't know the difference between "Top 10 Shavers", "Electric Shaver Reviews", "Best Electric Shavers", and heck, even "Electric Shaving Reviews"..
The way to turn your keyword list into a content plan was simple. You would just write 1 article per keyword. There was no panda or thin content penalties. If you wanted to rank for "Top 10 Shavers", you sure as shit weren't going to do it with a page called "Best Electric Shavers".
Thank god those days are behind us.
Now, you can write a big article like "The Amazing Guide to Shavers" and rank for every keyword under the sun..
Or so Google wants you to think.
If you go ahead and just write the damn shaving guide in the whole world, you won't rank for that much. You'll still get some decent rankings, and plenty of longtails, but you won't be ranking for "best electric shavers" etc.
So what do you need to do?
You need to create keyword groups. You group related keywords together and make use of sub-headings and sub-sections.
You might have a title like "Best Electric Shaver Reviews", then a sub-section called "Top 5 Shaver List", then in your review you make sure to use plenty of related words like "top picks", "great shavers", "good shavers", "hot picks". Basically you're using words you know as a human signify reviews/best/top. Don't go overboard. You only need to mention everything ONCE. "shaver reviews", ONCE, "best shaver", ONCE, "top shavers", ONCE, "top shaver", ONCE and so on.
Your title should be different to your H1, which should be different to your H2's.
So your title might be
"Electric Razor Reviews - Top 10 Picks"
Then your H1
"Best Electric Shavers: Your Guide to Buying a Razor"
or
"Best Electric Shavers: The Ultimate Guide"
or
"Best Electric Shavers: Shopping Guide"
or
"Best Electric Shavers: A Buyers List"
I like the 2nd part of my H1 to be a non-targeted phrase that makes it look less spammy.
You'll then have a few H2's like this
"Top 10 Razors" -- If you used shavers in h1, use razors here and vice versa.
Maybe "Top 3 Razors" -- Depends how many you want to review
Another H2
"Top Electric Shaver Pick for 2016"
Now, you'll have other keywords like "Best Cheap Shavers", "Best Shaver for Thick Beards".
It's entirely up to you whether you group these into your big shaver guide, or make separate pages.
I personally feel it's better to group those sort of keywords together into the main article. I would rather have a 5000 word article that's all original content than 5 1000 word articles with overlapping content.
So you'd have some H2's like
"Best Shaver Under $100"
or
"Top Razor Under $100" <-- Mix it up, don't keep saying shaver, don't keep saying razor, vary it as much as possible.
"Top Shaver for Thick Beards"
"Best Razor for Medium Beards"
"Great Shavers for Light Beards"
Full Practical Example
Now what you do at this point is open up
Code:
https://docs.google.com/spreadsheets/d/1wkC8Hy2wkhUkNfMTLHZRd3BDG3vE10hs2CmBj6te6mw/edit#gid=0
Then create a new spreadsheet. In this spreadsheet each column will be 1 article. 1 keyword group.
Go through all your keywords, starting with the highest volume and copy and paste into columns, keeping related keywords together.
For shaving I opt to go with a "Best Electric Shaver" guide, which will have a section "Top 5 Ultimate Best Shavers of 2016", "Best Electric Razor Under $100", under which it'll talk about "cheap shavers". There's not many searches for "shavers for light beards" etc, so I'm not going to bother with those. They were just an example to highlight the kind of things you can group together.
I'm going to create a mindmap of the site architecture I'd do now. I've not done a spreadsheet with the keyword groupings. I've done this before for this site and I'm putting together the site architecture from memory.
It's very time consuming doing your keyword groups, but it pays off if you spend the 5 to 8 hours on it.
Once you've done those groupings, you then look at them, and decide on an article title and H1 for each group, then you decide on a bunch of H2's, and then when you write the articles or have you writer do it, you make sure to use as many of the keywords in the content as possible, JUST ONCE.
Now, there's no siloing here. Anything can link to anything, because they're all related enough. I'm just using internal linking and menus to structure the site.
On the main site, you'll have a main menu with 4 options. They'll be "Electric Shavers", "Beard Trimmers", "Nose Hair Trimmers" and "Head Shavers".
The homepage will contain about 1500 words and the content will talk about everything, electric shavers, beard trimmers, nose hair trimmers and head shavers. It'll link off contextually on the main page to different things.
For example
"If you've got a thick beard, be sure to check out <a href>the philips 9700 review</a>"
Blah blah, <a href>philips vs braun</a> which will link off to either the braun or philips page.
It's basically just a summary of the site, with generic information so the visitor gets a feel for what's on the site and you can have plenty of contextual links so link juice flows out into the inner pages from backlinks to the homepage. I always like to have this big generic content page for all my sites.
You can also just make the homepage your "best electric shaver reviews" page, but inner pages rank just the same as home pages, so there's no need. You'll be backlinking the homepage and "Hub pages" equally anyway. The lower down on the sitemap you go, the less you backlink. A few backlinks to the brand pages, and almost none to the articles and individual reviews.
On the "Best Electric Shaver Reviews" page I'll have 2 custom menus to the right.
One will be "Shaver Brands", with the Braun, Panasonic and Philips brand page links under it, and the second will be "Shaving Tips", with all the articles I do listed under that.
This is actually siloing, but it's "light" siloing. These menus only apear on the best electric shaving page or under, but unlike strict siloing, I advocate that you contextually link off to your beard/nose/head category AND inner pages.
Now, let's move to the Braun brand page.
We'll have a third menu added to the right with "Braun Shaver Reviews", and each individual shaver review will be listed.
The type of content I'll do on a brand page is general discussion of the shaver range.
I'll have sub-titles like "Braun vs Panasonic"
"Braun vs Philips"
"Braun Advantages"
"Braun Disadvantages"
"Top Braun Shaver"
"Braun Shavers to Avoid"
Beef it up. 3000+ words is good. You'll really build some strong topical relevance with these pages.
Same deal for Panasonic and Philips.
Your individual reviews will be between 200 and 800 words. If 2 shavers are similar, then just write 50-75 words saying that it's almost the same as X except for Y, and link to the X review.
Onto the other 3 hub pages, the beard, nose and head shaver pages.
Same idea. Big 3000+ word pages with a little menu to the right saying "Beard Tips", "Nose Hair Trimmer Help" and "Head Shaving", respectively. (Or similar titles.)
Then under your menus just general beard/nose/head content, linking most of all to each other, back to their hub page, and where appropriate elsewhere within the site.
There you have it,
Source :
Here